Article : Lending Tree Shifts Creative from Mullen to Euro

CHARLOTTE, N.C. – Lending Tree has awarded its creative duties for ad accounts to Havas’ Euro RSCG Worldwide, New York, taking it away from incumbent Interpublic Group of Cos.’ Mullen. The shift comes after a poor quarter for Lending Tree and a move to separate IAC/InterActive Corp. – Lending Tree’s parent – into five separate publicly traded companies.
The win is the first for Euro RSCG since the agency’s realignment, under which Euro RSCG 4D, the agency’s digital arm, was fully integrated into Euro RSCG New York – putting digital at the core of the agency’s operations. ...read all...